Media Case Studies

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Consolidating Global "Media Budgeting"

Client: A Fortune 500 company with operations across 121 countries through 350+ agencies.

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Challenge

The client managed the consolidation of budget data of over a million excels for their numerous customers manually. Each agency had its own custom macro-driven spreadsheets (managing billboards, print & social media etc.), resulting in data integrity & accuracy issues during the merging of multiple documents.

Solution

Elait designed a framework/reusable components based approach with a flexible & user-friendly design enabling the client to configure and onboard agencies. Some of the capabilities developed were:

Outcome

The customer experienced substantial benefits: