Marketing Technology or MarTech for short refers to the tools, technologies, and platforms that the sales and marketing (S&M) functions of corporations use to plan, execute, manage, track, and analyse…
Data and business have become inseparable. The absence of data-driven decision-making limits an organization's ability to fully capitalize its data. Sensitive business and consumer data can be easily exposed to…
New data privacy regulations and the growing reliance on data analytics to improve operational efficiency and enhance business decision-making have made data governance an essential function for any modern organisation.…
Today, most organizations are investing heavily in machine learning, predictive analysis, and other buzzword-heavy initiatives to stay ahead of the competition. But without the availability of quality data, these initiatives…
Performance, configurability, ease of use & total cost of ownership are some of the primary levers that corporations look for whilst evaluating ETL tools. In February 2008, Microsoft SQL Server…
The relentless churn and constant advances on both hardware and software landscape in IT domain often renders “the contemporary”, obsolete every 4-5 years. Organizations tend to add technology & platform…
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